A lot of LinkedIn users that I see online have great profiles, with a few exceptions. Those exceptions are often the following. They’re weak in endorsements, recommendations, and/or skills. Often all three. It’s like these three are the step children of the various fields that make up a complete LinkedIn profile. Here’s why you don’t want to ignore these all-important parts of your LinkedIn profile. Look at it this way. When’s the last time you bought something that cost more than a few dollars (or pounds or yen, etc.)? Being an Internet savvy person, what did you do? If you’re like most folks, you Googled whatever it was and read…
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Three Mistakes You’re Making With Your LinkedIn Profile
When it comes to marketing on LinkedIn, the number one most important part of the process is getting your profile right. What I mean by that is the following. 1. You want your profile to be complete. 2. You especially want your profile to pre-sell you! I see a lot of people’s profiles on LinkedIn that fail on one, or often both, of these points. In the rest of this article, I’d like to talk about the three most common problems I often see. Problem #1: Poor Photo LinkedIn is a business site! Unless you run a beach-side concession renting out umbrellas and sea kayaks, you don’t want your LinkedIn…
